The short answer: yes. Gurgaon was officially renamed Gurugram in 2016, and both names refer to the exact same city. If you're searching for an "SEO company in Gurugram" or "SEO services in Gurugram," you're looking for the same local expertise as someone searching "SEO company in Gurgaon" — just using the newer, official name.
We get asked this often enough that it's worth a straight answer: no, using one name over the other doesn't get you a different — or better — pool of SEO companies. But it does affect how you search, and it's worth knowing why both spellings still show up everywhere from Google Maps to business registrations.
Why does one city have two names in search?
Gurgaon's name was changed to Gurugram by the Haryana government in April 2016, tracing it back to a name linked to Guru Dronacharya in the Mahabharata. The renaming was official, but adoption was gradual — postal addresses, signage, older directories and everyday conversation kept using "Gurgaon" for years afterward, and still do. Today, search demand is split: "Gurgaon" still gets more overall volume, but "Gurugram" shows up consistently in newer searches, official listings and government-linked platforms.
Does it change which SEO company shows up?
Not for a company that's actually set up correctly. A genuinely local SEO provider should have both name variants covered — in their Google Business Profile, their site content, and their local citations — because their real customers search both ways. If a company only ranks under one name and not the other, that's a small but real signal of how thoroughly they've done their own local SEO, which is worth noticing before you hire them to do yours.
Based in Gurugram, serving all of Gurgaon (and vice versa). Same team, same address, both names — see how we work.
See SEO in Gurgaon →Areas we cover across the city
Whether your business address says Gurgaon or Gurugram, we serve the same map: Cyber City, DLF Phase areas, Golf Course Road, MG Road, Sohna Road, Sushant Lok, Udyog Vihar, Sector 29 and Manesar.
- SEO services in Cyber City
- SEO services in DLF Phase
- SEO services in Golf Course Road
- SEO services in Sohna Road
- SEO services in Sushant Lok
- SEO services in MG Road
- SEO services in Udyog Vihar
- SEO services in Sector 29
- SEO services in Manesar
SEO company vs SEO expert — which term should you use?
Separate from the naming question, these two search terms mean different things. An SEO company typically covers strategy, technical fixes, content and link building together as an ongoing team. An SEO expert more often means a single specialist, hired for consulting or a narrower piece of the work. Neither is "better" — it depends on whether you need full execution or strategic direction for an in-house team.
How to actually choose, once you've found candidates
Don't let the Gurgaon-vs-Gurugram question distract from the real filter: check for real case studies, ask for an audit before any pitch, and confirm reporting is transparent rather than vanity metrics. We cover the full checklist in how to choose the best SEO company in Gurgaon — worth reading before you sign anything.
The bottom line
Gurgaon and Gurugram are one city, one talent pool, one set of good (and bad) SEO options. Search under either name — what matters is whether the company you find actually shows up correctly, has real proof of results, and can explain its process without vague promises.